Field Guide·No. 01
EDGE CASE FINDER
Is your typical
customer real,
or just an average?
A 15-minute worksheet to find the accounts your ICP average hides. Compare three accounts that look similar on paper but behave differently in practice.
Why this matters
AI-flattened personas erase the outliers that reveal where retention, adoption, and renewal risk actually break. If two accounts share size, industry, and plan but tell opposite stories, the average isn’t enough.
How to use this worksheet
1
Pick three accounts
that feel different.
2
Answer the same
four questions.
3
Circle where the
typical story breaks.
4
Bring the pattern
to a validation call.
greppet.com
© Greppet — Customer decision intelligence
1 / 2
Edge Case Finder·Worksheet
Get the Edge Case Finder
Free 2-page worksheet. Sent to your inbox in seconds.
What’s inside
- Pick three accounts that feel different.
- Answer the same four questions.
- Circle where the typical story breaks.
- Bring the pattern to a validation call.
Pressure-test the pattern with us.
Book a brief call to decide if it’s worth testing across more accounts.
greppet.com
© Greppet — Customer decision intelligence
2 / 2